3 Biggest Contribution of Facebook to Humanity in 2022 | technology articles
The Biggest Contribution Of Facebook To Humanity
بِسْÙ…ِ ٱللَّÙ‡ِ ٱلرَّØْÙ…َÙ€ٰÙ†ِ ٱلرَّØِيمِ Ù¡
About
Facebook is one of the most popular social networking sites. Facebook started in 2004 & of the benefits of social media, within a very short period of time, its popularity & active users increased & still growing rapidly. In addition to that, Facebook is best to drive targeted traffic to the brand and so most marketers tend to use FB for better branding. Here I'm going to overview the major contribution of Facebook to humanity.
Scope
A commentator in The Washington Post noted that Facebook constitutes a "massive depository of information that documents both our reactions to events and our evolving customs with a scope and immediacy of which earlier historians could only dream". Especially for anthropologists, social researchers, and social historians—and subject to proper preservation and curation—the website "will preserve images of our lives that are vastly crisper and more nuanced than any ancestry record in existence".
Economy
Economists have noted that Facebook offers many non-rivalrous services that benefit as many users as are interested without forcing users to compete with each other. By contrast, most goods are available to a limited number of users. E.g., if one user buys a phone, no other user can buy that phone. Three areas add the most economic impact: platform competition, the marketplace, and user behavior data.
Facebook began to reduce its carbon impact after Greenpeace attacked it for its long-term reliance on coal and resulting carbon footprint. In 2021 Facebook announced that its global operations are supported by 100 percent renewable energy and they have reached net-zero emissions, a goal set in 2018.
Facebook provides a development platform for social gaming, communication, feedback, review, and other applications related to online activities. This platform spawned many businesses and added thousands of jobs to the global economy. Zynga Inc., a leader in social gaming, is an example of such a business. An econometric analysis found that Facebook's app development platform added more than 182,000 jobs to the U.S. economy in 2011. The total economic value of the added employment was about $12 billion.
Facebook's contribution to daily life
For News and Information
The real advantage of Facebook is that it’s a real-time social networking site. This makes it one of the best sources to stay updated with the latest news and information. Major news usually goes viral on Facebook, and most brands use it to announce important things regarding their products/services.
Bloggers and internet marketers can subscribe to popular blog fan pages and keep themselves aware of the latest updates.
For Entertainment
Facebook is the best thing to spend your time when you don’t have to do anything & just get bored. You can see your friend's posts, share your photos, and status, or even play games on FB. Yes, FB has a game corner where you can play games alone, or along with your friends. It's just like endless entertainment.
Facebook as a Personal Portfolio
Facebook’s Timeline gives a completely new look to your personal profile branding.
With the Facebook Timeline cover, you are allowed to create a dramatic first impression as the cover pic will quickly tell people what you are all about.
Also, you can make certain updates public, and if done strategically, you can use them as a portfolio. For example, if you want people to recognize you as a Facebook business expert (provided you are one), you can set your privacy to Public for your most commented and liked “Facebook for business tips, articles, and discussions”.
This way all your new profile visitors will see your expertise, and they will be connecting with you because of your useful and targeted updates. This will also help you get more subscribers and potential clients.
Facebook for "Dating"
Facebook is also known for finding dates. Indeed, with a social network powered by over 1 billion active users, it’s easy to find a date that shares common interests and hobbies.
Finding dates in this way, much of the time you won’t get into incompatibility issues. (Much of the time…)
One should be careful about fake Facebook profiles, though, as they are usually created by stalkers or spammers.
Facebook is totally "Free"
The best part of Facebook is that you do not have to pay money for its use like other apps (YouTube, Netflix, etc.) & it’s the best medium for communication on social networking sites. Messaging, video calls, uploading photos & videos without any charges don’t you think this is the best part of the FB. Lots of active users use Facebook as a personal diary, where they upload and post their day-to-day life events and also post valuable notes with social friends.
Facebook's contribution to business life
Widest customer range
Undeniably, Facebook offers advertisers one of the largest user bases. As of July 2020, according to Statista, Facebook had more than 2.6 billion users worldwide. That is more than any other social media platform and second to perhaps only Google’s search users.
The audience on Facebook is not merely large, it spans many demographics. No matter to whom your business caters, you should be able to find your desired audience profile on Facebook. While skewing towards younger users, with 62% of users falling between 18 and 34 years old, Facebook attracts users of all generations, with 38% falling from 35 all the way to 65+.
It is the older demographic groups that are the fastest-growing segments of Facebook users.
Since 2015 the number of Baby Boomers (born 1946-1964) on Facebook steadily grew by double digits and those parts of the Silent Generation (born in or before 1945) on Facebook almost doubled, according to Pew Research Center.
Audience transparency
While some programmatic networks offer similar audience targeting capabilities, Facebook’s audience reach is highly transparent.
By virtue of self-selecting audience targeting, your business has a high level of control and transparency over the audiences you target.
- Fans: Your Facebook followers.
- Friends of Fans: Users who are friends of your followers.
- Behaviors or Interests: Users who meet the criteria you selected based on self-reported criteria.
- Remarketing: Users who have previously visited your site. While other platforms will auto-optimize your placements, segmenting your campaign on Facebook based on these known audience clusters positions you to derive insights.
In both cases, a campaign may perform well.
However, on Facebook, you will be able to see what segment(s) performed best leading you to make hypotheses with the opportunity to continue testing and refining strategies.
Full - Funnel targeting with different forms of engagement
Of all digital platforms, Facebook is perhaps the only one that successfully caters to users at any stage of their engagement journey.
Facebook’s ad formats, targeting options, and measurement capabilities align well with any marketing strategy.
It is useful whether a user is in the proverbial upper funnel stages, casually browsing and just starting their research, or in a mindset to transact.
For the awareness stage, Facebook’s sponsored stories, video ads, and carousel ads are great ways to pique someone’s interest without being too direct.
If the users are really not in the frame of mind to even consider your message, they will not engage with and move right past it.
But if they are, this is your chance to surprise and delight them with something highly visual, and memorable and shows your service or product used in a way that provides value.
The goal is not to show extensive benefits.
The objective is to show something that will excite a user and motivate them to research further when the timing is better for them.
If your goal is to tap mid-funnel users (i.e., in the consideration phase), Facebook has six different solutions catering to this.
To note, they allow not only engaging users on Facebook, but also drive off-Facebook actions that entail users interacting with content on your site.
If driving users to actively consider your business is your main objective, then Facebook can be absolutely a reliable source of highly qualified traffic (or, if your business relies on app usage, to drive app installs).
Transaction-oriented marketers will benefit from conversion campaign options.
Be sure to use the custom buttons Facebook offers to enhance your ads.
Depending on your industry and objectives, Facebook has a range of tailored buttons to incorporate into ads with a specific call to action to help tailor your ad to your specific objective (e.g., book a hotel room, or make a purchase).
Conclusion
Facebook is all over a growing platform because as the world is developing the people are being more advanced they further want to connect to this world for they want to connect to other people of this world. So, In short, we can say that Facebook is not a bad thing, many people have done something better with the help of Facebook.
All of The above points We discussed are some of the biggest benefits we can take from Facebook. Remember, Good things have many benefits, it's just a matter of attitude. Facebook has many benefits in it but if a person's thinking is bad then it can't do good. So, Know the benefits of Facebook and start flying your business.
Thank you for being here
You have been a lovely viewer
0 Comments:
If you have any promblem, please let me know!