Never Mess With Facebook And Here's The Reasons Why - technology articles

Never Mess With Facebook And Here's The Reasons Why

Table of content:

• From a "normal Life" point of view:
• Facebook as a Personal Portfolio.
• Facebook For News and Information.
• Facebook for dating.
• Facebook's Unlimited entertainment.
• Facebook is totally Free.
• From a "Business Life" point of view.
• Reach an extremely wider audience.
• Full - Funnel targeting with different forms of engagement.
• Audience Transparency.
• Conclusion

بِسْمِ ٱللَّهِ ٱلرَّحْمَـٰنِ ٱلرَّحِيمِ

Facebook

Facebook is one of the most popular social networking sites. Facebook started in 2004 & of the benefits of social media, within a very short period, its popularity & active users increased & still growing rapidly. In addition to that, Facebook is best to drive targeted traffic to the brand and so most marketers tend to use FB for better branding. Here I'm going to overview the major Advantages of Facebook in normal life and business life.

From a "Normal life" point of view

Facebook as a Personal Portfolio

Facebook’s Timeline gives a completely new look to your personal profile branding.

With the Facebook Timeline cover, you are allowed to create a dramatic first impression as the cover pic will quickly tell people what you are all about.

Also, you can make certain updates public, and if done strategically, you can use them as a portfolio. For example, if you want people to recognize you as a Facebook business expert (provided you are one), you can set your privacy to Public for your most commented and liked “Facebook for business tips, articles, and discussions”.

This way all your new profile visitors will see your expertise, and they will be connecting with you because of your useful and targeted updates. This will also help you get more subscribers and potential clients.

Facebook for News & Information

The real advantage of Facebook is that it’s a real-time social networking site. This makes it one of the best sources to stay updated with the latest news and information. Major news usually goes viral on Facebook, and most brands use it to announce important things regarding their products/services.
Bloggers and internet marketers can subscribe to popular blog fan pages and keep themselves aware of the latest updates. In fact, I have one profile just to gather news.

Facebook for "Dating"

Facebook is also known for finding dates.

Indeed, with a social network powered by over 1 billion active users, it’s easy to find a date that shares common interests and hobbies.
Finding dates in this way, much of the time you won’t get into incompatibility issues. (Much of the time…)

One should be careful about fake Facebook profiles, though, as they are usually created by stalkers or spammers.

Facebook's Unlimited Entertainment

Facebook is the best thing to spend your time when you don’t have to do anything & just get bored. You can see your friend's posts, share your photos, and status, or even play games on FB. Yes, FB has a game corner where you can play games alone, or along with your friends. It's just like endless entertainment.

Facebook is totally "Free".

The best part of Facebook is that you do not have to pay money for its use like other apps (YouTube, Netflix, etc.) & it’s the best medium for communication on social networking sites. Messaging, video calls, uploading photos & videos without any charges don’t you think this is the best part of the FB. Lots of active users use Facebook as a personal diary, where they upload and post their day-to-day life events and also post valuable notes with social friends.

From a "Business Life" point of view

Reach an extremely Wider audience

Undeniably, Facebook offers advertisers one of the largest user bases.
As of July 2020, according to Statista, Facebook had more than 2.6 billion users worldwide.
That is more than any other social media platform and second to perhaps only Google’s search users.
The audience on Facebook is not merely large, it spans many demographics.

No matter to whom your business caters, you should be able to find your desired audience profile on Facebook.

While skewing towards younger users, with 62% of users falling between 18 and 34 years old, Facebook attracts users of all generations, with 38% falling from 35 all the way to 65+.

It is the older demographic groups that are the fastest-growing segments of Facebook users.

Since 2015 the number of Baby Boomers (born 1946-1964) on Facebook steadily grew by double digits and those parts of the Silent Generation (born in or before 1945) on Facebook almost doubled, according to Pew Research Center.

Full - Funnel targeting with different forms of engagement

Of all digital platforms, Facebook is perhaps the only one that successfully caters to users at any stage of their engagement journey.
Facebook’s ad formats, targeting options, and measurement capabilities align well with any marketing strategy.
It is useful whether a user is in the proverbial upper funnel stages, casually browsing and just starting their research, or in a mindset to transact.
For the awareness stage, Facebook’s sponsored stories, video ads, and carousel ads are great ways to pique someone’s interest without being too direct.
If the users are really not in the frame of mind to even consider your message, they will not engage with and move right past it.
But if they are, this is your chance to surprise and delight them with something highly visual, and memorable and shows your service or product used in a way that provides value.
The goal is not to show extensive benefits.
The objective is to show something that will excite a user and motivate them to research further when the timing is better for them.
If your goal is to tap mid-funnel users (i.e., in the consideration phase), Facebook has six different solutions catering to this.
To note, they allow not only engaging users on Facebook, but also drive off-Facebook actions that entail users interacting with content on your site.
If driving users to actively consider your business is your main objective, then Facebook can be absolutely a reliable source of highly qualified traffic (or, if your business relies on app usage, to drive app installs).
Transaction-oriented marketers will benefit from conversion campaign options.
Be sure to use the custom buttons Facebook offers to enhance your ads.
Depending on your industry and objectives, Facebook has a range of tailored buttons to incorporate into ads with a specific call to action to help tailor your ad to your specific objective (e.g., book a hotel room, or make a purchase).

Audience Transparency

While some programmatic networks offer similar audience targeting capabilities, Facebook’s audience reach is highly transparent.
By self-selecting audience targeting, your business has a high level of control and transparency over the audiences you target.

• Fans: Your Facebook followers.
• Friends of Fans: Users who are friends of your followers.
• Behaviors or Interests: Users who meet the criteria you selected based on self-reported criteria.
• Remarketing: Users who have previously visited your site.

While other platforms will auto-optimize your placements, segmenting your campaign on Facebook based on these known audience clusters positions you to derive insights.
In both cases, a campaign may perform well.
However, on Facebook, you will be able to see what segment(s) performed best leading you to make hypotheses with the opportunity to continue testing and refining strategies.

Conclusion

All of The above points We discussed are some of the biggest benefits we can take from Facebook. Remember, Good things have many benefits, it's just a matter of attitude. Facebook has many benefits in it but if a person's thinking is bad then it can't do good. So, Know the benefits of Facebook and start flying your business.

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