10 Things You Should Do In Instagram in 2022 | technology articles
10 things you should do on Instagram in 2022
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The popularity of Instagram is incredible. The only trouble with a platform that boasted over 1 billion active users is making sure your posts are found by people who are interested in what you have to say (or sell) - needles and haystacks come to mind!
The days of adding a few random hashtags to a post are well and truly over - it's becoming much more of a science. So you have to have a strategy.
Clearly communicate what you do
Use a great profile image and Set up your profile properly. make sure your Instagram handle instantly conveys what you do, and don't forget to include your website URL!
Aim to show a little personality rather than being too bland and corporate. Try to mix in a few key phrases that could help anyone looking for the kinds of product or service you offer. Make your Bio perfect and clear.
Give your posts a distinctive look
Whenever possible, try to echo your brand's visual identity - adopting the same colors, fonts, and image style used on your website Because Instagram is a very visual platform, so make it work to your advantage.
Using the same signature filter and maintaining the same style of photography will give your posts a consistent style So, that the experience of your brand is consistent from one communication channel to another. which helps to make them instantly recognizable.
Get active! Every time needed
Take a good look at what your competitors are up to on Instagram Liking posts in a random way isn't likely to achieve a great deal. But if you do your research, you can make likes work really well for your business and, more importantly, check out who is commenting on their posts. They are probably your target market. So, it makes sense to engage with and follow them.
This way, you'll start to build an audience that is actively interested in what your business has to offer.
Hashtags are Instagram's signposts
It's well worth analyzing successful Instagram accounts, especially competitors that have a lot of traction. Learn from how they are using hashtags and emulate/adapt what they are doing for your own purposes. Hashtags help people navigate through millions of posts to find what's relevant or of interest to them.
Make sure the hashtags you choose are relevant to your business and the audience you are trying to reach. Research has shown that using 10+ hashtags is good, but don't go too mad beyond that – too many look a bit spammy, and less is more definitely applies here!.
Some hashtags have seen virtual forums growing up around them - niche communities that will be interested in you. You may not get it right straight away, but if you can find hashtags that are both popular and pertinent to your business, you'll get instant access to an engaged audience.
Hashtags can look messy
Better still, keep your post clean and post them immediately into the first comment instead. Because Putting them at the end of your post keeps things tidy.
Make life easy for yourself
Save some common hashtags for your business on your smartphone using the standard notes app (most smartphones have one).
It makes it so much easier to prepare your hashtags and post them easily and consistently every time.
Brand your hashtags
Aim to use 4-5 core hashtags that describe your business - use them every time. Don't forget to add your brand name as one of the hashtags.
Caption your images and videos
Growth can happen incredibly quickly if your followers feel they have something to gain from following your account. So, inject a bit of personality - By this, I don't mean posting a picture of what you ate for dinner last night! Every post should be relevant to your business, and you need to find ways of adding value to your posts. So think about what comment you can add that will encourage people to like and repost it.
Quality control is important
Be ruthless - edit your pictures properly, dismiss anything that looks poor or is blurred from camera shake. Make sure your pictures look amazing. Keep things simple and shoot directly from your smartphone for ease of posting.
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